The South's Got Soul

Air New Zealand


FCB Global



Air New Zealand is the premier airline in the pacific, providing customers access to the world through world-class service. When Air New Zealand expanded their hubs to Houston, Miami and New Orleans, they came to us looking to head the production initiative for their broadcast television spots.

Our campaign showed multiple destinations across the southern region of the United States, highlighting the culture and food within the south. Our final deliverables included 3 – 15second commercials that have aired across New Zealand and Australia, seen by over 10 million people.