Visible, the first all-digital wireless carrier, partnered with Snapchat to launch their brand and promote their $40 a month unlimited plan on Verizon's 4G LTE network. Our goal was to create immersive video that would resonate with Snapchats audience and help establish their footprint in the digital advertising marketplace. The challenge was to showcase this partnership in an easy-to-understand, informative and entertaining way.
Mobile-first, vertical videos that showcased Visible's partnership with Snapchat in a unique and engaging way. Our aim was to create content that was not just informative, but entertaining as well. We worked closely with Snapchat and LosYork to explore innovative ways to present the brand and its offerings. Embracing risk-taking and pushing creative boundaries, we sought to produce videos that felt native to the Snapchat platform and appealed to Visibles target audience.
Snapchat became one of Visible's top-performing platforms. The result was content that felt native to the platform and resonated well with both Visible's existing members and Snapchat's wider audience. The campaign not only met its objectives but also set the stage for future innovation in mobile advertising by embracing risk-taking and creative exploration, we helped position Visible as a leader in the mobile space.