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New Balance

Brief

Trayvon Bromell started running track to stay out of trouble, but it later became his passion and led him to becoming the 1st high schooler to break the 10-second barrier. With a goal of becoming the fastest man in the world, nothing – not even an injury to his Achilles tendon will slow this track star down.

Approach

Explore Trayvon's personal story, delving deep into his experiences, challenges, and aspirations. Production took place in Waco, Texas where Trayvon was attending college at Baylor University.

Impact

Trayvon Bromell's story and the partnership with Uninterrupted x New Balance proved to be highly impactful and resonated with audiences. The film showcased the power of determination and hard work, inspiring viewers to believe in their dreams and persevere, even in the face of adversity. The film has garnered over 450,000 views.

Client

Uninterrupted

Brand

New Balance

Agency

Flatbush

Production Company

BOLT

Director

Judd Ehrlich

Services

Production

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