"ENRICHING LIVES"
CWS
CWS is a property management company that owns and operates multi-family living and high-rises across North America. We were tasked with creating a series of web and social media assets that highlights the amenities and community they have to offer - CWS properties are more than just a place to live; they are communities where people thrive and lead fulfilling lives. ‘Enriching Lives’ showcases the wide range of amenities and community features available at CWS properties. From the yoga studio to the pool to the grilling area, our properties offer something for everyone.
We created a library cinemagraphs in tandem with the hero commercial spot to highlight the different ways their properties enrich the lives of the people who live there. Production took place on location at their property located
Un/Common led the social impact initiative to attract new residents and gain retention from existing residents. In addition, the commercials have won multiple awards including, editing and achievement in commercial real estate.
Client
CWS Capital
Brand
CWS Apartments
Agency
Un/Common
Production Company
BOLT
Director
Nate Simmons
Creative Director
Amber Witzke, Christine Coe
Services
Creative, Production, Post