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Crown Royal


To put together an integrated creative idea that showed how Crown Royal 18 honors the time it takes to reveal the extra rare expression that comes from within urban communities – just like that of a unique blend of whiskies; proving Chopped & Screwed and Crown 18 are a masterclass in blending.


This campaign celebrated the extra rare gems within the Houston community –breaking the rules of traditional luxury and leaning into the vibrant, neo-luxe world of Crown Royal 18 Year Old. Held on DJ Screw Day (June 27th), the Chopstars founder, OG Ron C joined forces with Dr. Anne Lundy & the Scott Joplin Orchestra for a Chopped & Screwed opera and tasting event. The music was then shared on Spotify with each listen and download spurring donations to the Community Music Center of Houston.


A once in a lifetime event that truly captured the extra rare essence of Chopped & Screwed and the craftsmanship of Crown Royal 18. Organic Social Results: All pre-event Instagram Reels averaged 21k views (higher than estimated 12k views based on CR Reels 6 month rolling benchmark) PR Results: 15 EARNED PLACEMENTS (KPI Hit), 229M+ IMPRESSIONS EARNED (+358% KPIs), 376 PRESS RELEASE PLACEMENTS (+84% KPIs) Funds raised: $25,000




Crown Royal


Taylor Strategy, VaynerMedia, BrandNew, PHD

Production Company



Nate Simmons

Creative Director

Felton Brown, Juan Pablo Dominuez


Creative, Production, Post

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IMG 6716

Full Credits


Agency: Taylor Strategy 

Group Creative Director: Nicky Lorenzo 

Creative Director: Felton Brown 

Creative: Juan Dominguez

Producer: Alex Glasgall 

Producer: Tania Pirozzi

Accounts: Naomi Ballah 

Accounts: Brianna Cameron 

Accounts: Amanda Haynes 

Strategy Director: Ben Russell 

Jr. Writer: Jessica Board 

Agency: PHD Media 

Group Director: Alexa Hobbs 

Associate Director: Keri O’Brian 

Associate Director: Nasifeh Ahmad

Strategist: Anna Reichenbach

Strategist: Joey Barnes 

Client Business Lead: Emma Rogers

Agency: VaynerMedia 

Accounts: Katie Beattie 

Accounts: Angelina Ferrara

Accounts: Kelley Margaux 

Agency: Brand New 

Alyssa Convertini 

Delaney Goodman 

Kellie Pean 

Thomas Francisco 

Agency: Starpower 

Adam Cohen 

Nikki Cruz 

Ryan Orlovsky

Stephanie Levine

Julio Melgar 


Production Company: Bolt Tv  

Executive Producer/Director: Nate Simmons

Producer: Nick Simmons

1st AD: Abbas Padilla

2st AD: Cris Rodriguez 

Production Manager: Stevie Downer 

Production Coordinator: Jordan Schmalzried

Director of Photography: Hiram Borges-Barrios

Steadicam: Andrew McMillian 

1st AC: Luis Barbosa 

1st AC: Frank Dylan 

1st AC: Vincent Barrios 

2nd AC: Dash Kinnard 

BTS: Tim Daniels

Photographer: Sarah Garza

Photographer: Marie Lombardo

Photographer: Maxwell Swift 

Gaffer: Nate Thomas 

Gaffer: Duncan Johnson 

Best Electric: Chris Nadji 

Swing: Michael Winlan 

Key Grip: David Zenteno

Best Grip: Mike May

Driver: Luke Gonzalez 

Sound Mixer: Wes Reis 

HMU: Lia Natasha 

Security: Reggie 

PA: Kendall White

PA: Lesha Kelly

PA: Mahsa Kardani


Editor: Colton Galtin 

Colorist: Cameron Marygold 

Sound Designer: Alden Lewis

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